About the Artist
William Sweetlove, born in Ostend, Belgium, in 1949, unites dadaism with surrealism and pop art in humoristic sculptures that at first sight may seem “kitschy”. However, closer familiarity with his works reveals their role as a creative antidote to the overproduction and over consumption of our society.
With his cloned animals William Sweetlove calls for greater ecological awareness and urges us to reflect on the consequences of the climate change challenging humanity. His cloned dogs wear boots since the sea level rises and the penguins carry water bottles since we are running out of drinking water.
William Sweetlove has had exhibitions at art fairs, galleries and museums all over the world. His works are found in several private art collections. He has also participated in different art manifestations worldwide together with the Italian Cracking Art Group.
The Cracking Art movement was born in 1993 with the intention to radically change the history of art through a strong social and environmental commitment. The revolutionary use of plastic materials investigates the close relationship between natural and artificial reality. The group dimension doesn’t limit each individual artist’s creativity: each member of the movement also works independently to develop their own interpretation of contemporary problems and tensions.
The name “Cracking Art” comes from the English verb “to crack”, which express the state of being split, broken, cracked, or crashed.
This catalytic cracking, as the name suggests, is also the term for the chemical reaction that occurs when converting raw crude oil into plastic. For the artists, it represents the instant when something natural becomes artificial and is the reason why they seek to seize that very moment in their art form.
Cracking is the process needed to transform petroleum into virgin naphtha, which is the basis for many products of synthesis; for example plastic.
Cracking is the gap of the contemporary man, struggling between primary naturalness and a future that is becoming more and more artificial.
Plastic has its roots in a millenary tradition of civilization, in a huge and deep cultural evolution that links together the human being, artificial creation and the environment. In a certain sense, “cracking” could be considered as a conceptual formula used to challenge the rules of contemporary art.
Cracking is the process that turns the natural artificial, the organic synthetic. A dramatic process, if not controlled, and a split that places us all in the face of new realities.
The choice of recyclable plastic for its aesthetic appeal shows acceptance of the inevitability of our world becoming increasingly artificial. The artworks are designed to inspire a community-wide conversation about the importance and the environmental impact of recycling while leaving a potent artistic trace in the communities we live in.
Our philosophy connects common reason to individual meditation, creating installations with animals that appear unexpectedly in everyday places. The surprise of seeing an ordinary subject made extraordinary through its super-size, vivid color, and form, attracts the attention of passersby, inviting people to re-examine their perspectives on urban life while inspiring them to play with our cities while mentally and physically re-building them.
Recycling plastic removes it from its toxic role in nature, and communicates, through and unconventional language, the importance of paying strong attention to our planet.